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About us!
Hey guys!


This is my small business story about how a small-town dream became a reality for us in the spring of 2019.

I grew up and graduated high school in Goldthwaite, Texas, a small town in central Texas with about 2000 residents. After high school, I attended college out of state before entering beauty school and finding my passion. 

In 2010, I graduated from beauty school and had my first baby boy! I started my career and enjoyed working with some fantastic people over several years. These relationships taught me the business side of running a salon, and a new dream began to form of one day owning my own salon. 

In 2012, I met the man of my dreams and his two boys living back in my hometown. I decided to move back to Goldthwaite and start a new chapter in my life. We are married now and have two children of our own. Yes, we have five kids! It is amazing and crazy and chaotic, and we would not change it for the world.

Living back home in Goldthwaite, my dream to one day own a salon was always the goal. A way that I could help provide for my family and lift up other lives along the way.

In October of 2018, I began writing a business plan and looking for locations. In January of 2019, I got the opportunity to purchase a 100-year-old building on our beautiful town square. The building had been home to many businesses over the years; most residents remember it fondly as the Melba Theater.

With our new purchase, we began construction to remodel the old building. My husband had his reservations, often not seeing the vision beyond the repairs. I had an idea for a beautiful salon and spa where clients could enjoy a higher level of service without traveling to the big city.

With a lot of faith, along with some sweat and tears, we finished construction, and our journey began.

Switch Salon, Spa, & Boutique opened its doors in April of 2019. Our size and location on the old town square provided us the perfect backdrop to add a boutique to the business. This transformed my dream of being a salon owner into something more than even I could have imagined. 

We now get to offer our clients shopping and a relaxing confidence-building experience through our many salon and spa services.

Covid-19 tried to break my business dream. We shut our doors in April and, like many businesses, did not know if we would open them again. I used the time to improve the boutique side of the business and develop new ways to put our customers first while making them feel appreciated. 

I took pride in making sure we purchased pieces with our clients in mind; Providing a personal level of service unique in today’s world. I enjoy finding that perfect piece for our clients and look forward to offering an uplifting shopping experience.

Our clients are like family. They are so loyal to us, and we will always act with them in mind. My dream is now growing, and my new goals are to continue to provide for my clients and shine a positive light on our wonderful community. In a rapidly changing world, I will continue to work harder, pray more, and spread happiness.

xoxo, Terra