WHAT IT IS
Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.
WHY IT’S SPECIAL
- Coconut Acid - provides excellent lathering and conditioning.
- Safe for color-treated, Brazilian-treated and keratin-treated hair.
WHO IT’S FOR
for all hair types - everyday shampoo
- Wet hair and massage from roots to ends.
- Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.